The Irish Direct Marketing Association (IDMA) is the trade association of the direct marketing industry in Ireland. Membership is made up of companies engaged in direct marketing activities, as well as suppliers of products and services to the industry.
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The Future is a Conversation: The changing role of direct mail in Ireland: An Post comissioned Amárach Research in 2007 to examine trends in direct mail in Ireland and to assess the implications for the future. Download >>>

Direct Mail - The Unvarnished Truth October 2009 : Amárach Research recently presented the findings of surveys of consumers and marketers about direct mail in Ireland. The study was commissioned by An Post and presented at a seminar in October 2009. Download >>>