With distribution in over 40 countries around the world and 7 major selling Irish whiskey and liqueur brands, First Ireland Spirits worked with Directbrand to create a rich online user experience that combines powerful visually-driven functionality with detailed content on the heritage of its products. The development included original photography, fully interactive product displays, and a full programme of SEO. The result is a best in class web presence that has driven positive feedback from global distribution partners and opened new market opportunities.