Targeting senior business people and decision makers, this digital communications programme provides customised content via quarterly emails that incorporates streaming video interviews addressing topical issues for business and IT leaders. Custom created video based content has driven excellent results exceeding industry averages for open and read rates as well hugely positive customer interaction and feedback. Functional design and usability, combined with full end-to-end management of email, customer database, tracking and reporting show how to take email marketing to the next level.