Since its foundation in 2001, Directbrand has been at the forefront of cutting edge marketing that utilizes the powerful combination of technology, creativity and strategic thinking.
Over the past ten years, the way in which effective marketing works has changed dramatically. Rather than be affected by the seismic technology-driven changes that our industry has experienced, we have been consistently at the forefront of them, embracing how technology empowers us all to create compelling, vibrant communications that engage, persuade and sell.
We have now entered a new phase in marketing where the old model of interruption-based, mass-media driven marketing has been replaced by a more effective model. A model more suited for a world where the consumer has greater control over their media consumption. A model where content plays a vital role in connecting with customers, where technology enables the delivery of truly relevant and memorable brand experiences, and where the barriers to entry have been lowered for all, enabling individuals to create communications just as powerful as major corporations.
To be effective today in this increasingly connected world the answer lies in engaging customers by creating compelling content, optimizing and targeting that content to be found more easily and directly by those who will most benefit from what you have to say or sell. This is Inbound Marketing.
To be effective marketing can no longer simply shout to be heard. Marketing communications must add value by informing, educating or entertaining. Big budgets are no longer a guarantee of success. The rules have changed. In the knowledge economy, it’s the smart people who win.